Cookie Policy

Cookie Policy - Trailfood

  1. THE USE OF COOKIES

The first time you visit our Website you will be asked to consent to the use of cookies or reject the use of any or all cookies. Please note that the use of functionality cookies does not require your consent, as such cookies are necessary to ensure that our Website functions. We encourage you to accept the use of cookies on our Website, as it helps us to improve both your and others' user experience on the Website. If you reject the use of cookies, there may be certain functions on the website that you cannot use.

When you use our Website, we do not record any information that can identify you directly, such as name and address. We do, however, record information about how you navigate around the Website so that we can learn more about how our Website is used, and we record your IP address, which can identify you indirectly.

1.1 What is a cookie?

A cookie is a small text file that is sent to your browser from our Website and stored on your computer, phone or other device that you use to access the Internet.

Note, however, that the meaning of the word "cookies" in this Privacy Policy and in the consent text on our Website includes other forms of automated data collection, e.g. Flash cookies (local shared object), HTML5, Java Scripts or cookies placed using other types of software. The word "cookies" also refers to information about MAC addresses and other information about your device.

There are two types of cookies - temporary cookies and permanent cookies. Temporary cookies are information units that are deleted when you close your browser. Permanent cookies are information units that are stored on your computer until they are deleted. Permanent cookies delete themselves after a certain period, but are renewed each time you visit our Website. Trail Food uses both temporary and permanent cookies. You can read more about the specific cookies we use in the cookie declaration below.

1.2 Purpose of cookies

Cookies can be used for a wide range of purposes, but are mainly used to store information about your activity on the Internet. Cookies contain information that can later be read by a server on the Internet domain that issued the cookie in question. This means that the website in question remembers you the next time you visit it.

We use cookies on the Website with the purpose of improving your user experience and our products, offering and improving functionality, generating statistics, analyzing the Website's performance, remembering your preferences, marketing our services, tracking your geographic location and adapting our ads on Social Media. The advantage for you is that you save time the next time you visit the Website, as you do not have to enter the same information again and that the content is adapted to your preferences.

1.3 How long are cookies stored?

Cookies delete themselves after varying periods, but are automatically updated when you visit our website again. Information about your online behaviour, including cookies, will be deleted at different intervals, which is described in more detail in the cookie declaration below.

1.4 Third party cookies

In order to further develop and improve the Website, we use cookies from certain third parties. The purposes are the preparation of statistics and analysis of online behaviour. The third parties place the cookies on your computer and prepare the statistics etc. on our behalf. The third parties appear in the cookie declaration below.

1.5 Cookie declaration

Cookie declaration was last updated on 13 December 2023 by Odex ApS.:

Strictly required

Name

Supplier

Purpose

Period

_orig_referrer

Shopify

Track landing pages

2 weeks

_landing_page

Shopify

Track landing pages

2 weeks

_ab

Beeketing

Unknown

One session

_secure_session_id

Shopify

Used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected

24 hours

cart

Shopify

Used in connection with shopping cart

2 weeks

cart_sig

Shopify

A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations

2 weeks

cart_ts

Shopify

Used in connection with checkout

2 weeks

cart_ver

Shopify

Used in connection with shopping cart

2 weeks

cart_currency

Shopify Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout 2 weeks

checkout_token

Shopify

Used in connection with checkout

1 year

Secure_customer_sig

Shopify Unknown functionality At least one session

storefront_digest

Shopify

Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected

years

cookieconsent_status

Consentmo

to store cookie consent preferences

One session

cookieconsent_preferences_disabled

Consentmo

to store cookie consent preferences

One session

_shopify_m

Shopify

Used for managing customer privacy settings

1 year

_shopify_tm

Shopify

Used for managing customer privacy settings

30 min.

_shopify_tw

Shopify

Used for managing customer privacy settings

2 weeks

_tracking_consent

Shopify

Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region

1 year

tracked_start_checkout

Shopify

Used in connection with checkout

1 year

identity_state

Shopify

Used in connection with customer authentication

24 hours

identity_customer_account_number

Shopify

Used in connection with customer authentication

12 weeks

_customer_account_shop_sessions

Shopify

Used in combination with the _secure_account_session_id cookie to track a user's session for new customer accounts

30 days

_secure_account_session_id

Shopify

Used to track a user's session for new customer accounts

30 days

_shopify_country

Shopify

For shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request

Session

_storefront_u

Shopify

Used to facilitate updating customer account information

1 min.

_cmp_a

Google

Tracks the user's interactions with ads

2 weeks

c

Shopify

Used in connection with checkout

1 year

checkout

Shopify

Used in connection with checkout

4 weeks

customer_account_locale

Shopify

Used in connection with new customer accounts

1 year

dynamic_checkout_shown_on_cart

Shopify

Used in connection with checkout

30 min.

hide_shopify_pay_for_checkout

Shopify

Used in connection with checkout

Session

shopify_pay

Shopify

Used in connection with checkout

1 hour, 3 weeks or 1 year, depending on value

shopify_pay_redirect

Shopify Used in connection with checkout 1 hour, 3 weeks or 1 year depending on value

shop_pay_accelerated

Shopify

Used in connection with checkout

1 year

keep_alive

Shopify

Used in connection with buyer localization

2 weeks

source_name

Shopify

Used in combination with mobile apps to provide custom checkout behavior, when viewing a store from within a compatible mobile app

Session

master_device_id

Shopify

Used in connection with merchant login

2 years

previous_step

Shopify

Used in connection with checkout

1 year

discount_code

Shopify

Used in connection with checkout

Session

remember_me

Shopify

Used in connection with checkout

1 year

checkout_session_lookup

Shopify

Used in connection with checkout

3 weeks

checkout_prefill

Shopify

Used in connection with checkout

5 min.

checkout_queue_token

Shopify

Used in connection with checkout

1 year

checkout_queue_checkout_token

Shopify

Used in connection with checkout

1 year

checkout_worker_session

Shopify

Used in connection with checkout

3 days

checkout_session_token

Shopify

Used in connection with checkout

3 weeks

cookietest

Shopify

Used to ensure our systems are working correctly

1 min.

order

Shopify

Used in connection with order status page

3 weeks

identity-state

Shopify

Used in connection with customer authentication

24 hours

card_update_verification_id

Shopify

Used in connection with checkout

20 min.

customer_account_new_login

Shopify

Used in connection with customer authentication

20 min.

customer_account_preview

Shopify

Used in connection with customer authentication

7 days

customer_payment_method

Shopify

Used in connection with checkout

1 hour

customer_shop_pay_agreement

Shopify

Used in connection with checkout

20 min.

pay_update_intent_id

Shopify

Used in connection with checkout

20 min.

localization

Shopify

Used in connection with checkout

2 weeks

profile_preview_token

Shopify

Used in connection with checkout

5 min.

login_with_shop_finalize

Shopify

Used in connection with customer authentication

5 min.

preview_theme

Shopify

Used in connection with the theme editor

Session

shopify-editor-unconfirmed-settings

Shopify

Used in connection with the theme editor

16 hours

wpm-test-cookie

Shopify

Used to ensure our systems are working correctly

Session

 

Reporting And Analytics

Name

Supplier

Purpose

Period

_s

Shopify

Shopify analytics

30 min.

_shopify_d

Shopify

Shopify analytics

Session

_shopify_fs

Shopify

Shopify analytics

30 min.

_shopify_s

Shopify

Shopify analytics

30 min.

_shopify_sa_t

Shopify

Shopify analytics relating to marketing & referrals.

30 min.

_shopify_sa_p

Shopify

Shopify analytics relating to marketing & referrals.

30 min.

_shopify_y

Shopify

Shopify analytics

1 year

_y

Shopify

Shopify analytics

1 year

_shopify_evids

Shopify

Shopify analytics related to marketing, referrals and tracking landing pages

Session

_ga

Google Analytics

to store and count pageviews

1 year

_gat

Google Analytics

To read and filter requests from bots

1 min.

__atuvc

AddThis

to store performed actions on the website

13 months

__atuvs

AddThis

to store performed actions on the website

1 year

__atuvc

AddThis

to store performed actions on the website

13 months

__utma

Google

to Store the calculation of days and time to purchase

Persistent

customer_auth_provider

Shopify

Shopify analytics

Session

customer_auth_session_created_at

Shopify

Shopify analytics

Session

_sp_id.b7a3

_sp_ses.b7a3

_ga_85VDH3K6PW

Google

to store and count pageviews

1 year

_ga_E9NWGT7GBN

Google

to store and count pageviews

1 year

 

Marketing And Retargeting

Name

Supplier

Purpose

Period

_gads

Google DoubleClick


to provide ad delivery or retargeting

13 months

IDE

Google DoubleClick


to provide ad delivery or retargeting

2 years

_s

Shopify

Shopify analytics

30 min.

GPS

YouTube

to store location data

Session

PREF

YouTube

to store user preferences

8 months

BizoID

LinkedIn

Used to optimize the range of advertising on LinkedIn

1 year

_fbp

Facebook

to store and track visitors across websites

3 months

_fbc

Facebook

to store last visit

2 years

__adroll

Adroll

Unknown

at least one session

__adroll_v4

Adroll

Unknown

at least one session

__adroll_fpc

Adroll

Unknown

at least one session

__ar_v4

Google DoubleClick

to store and track conversions

Persistent

yotpo_pixel

Yotpo Reviews

Helps site owners track how users interact with product reviews

13 months

__kla_id

Klaviyo

Track and identify site visitors

2 years

 

Functional cookies

Name

Supplier

Purpose

Period

_gid

Google

to store and count pageviews

1 day

__cfduid

CloudFlare

to provide the identification of trusted web traffic

30 days

 

Functional cookies

Name

Supplier

Purpose

Period

_gid

Google

to store and count pageviews

1 day

__cfduid

CloudFlare

to provide the identification of trusted web traffic

30 days

 

1.6 Opting out of cookies

You can always reject or opt out of placing cookies on your computer by changing the settings in your browser or by visiting our cookie banner by revisiting our website and opting out on the banner in the bottom of the page.

However, you should be aware that if you opt out of cookies, there will be many functions and services on our website that you cannot use, because they require the website to remember the choices you make.

Cookies that you have previously accepted can easily be deleted afterwards. If you use a computer with a newer browser, you can delete your cookies by using the shortcut keys: CTRL + SHIFT + Delete. If the hotkeys do not work, and/or you are using a MAC, you must start by finding out which browser you are using, and then click on the relevant links with instructions on opting out of cookies:

Please note that you must delete cookies in all your browsers if you use more than one browser.

Date of last change: December 2023